Roger Wilcox, along with his parents, sisters and sisters’ husbands, felt strongly that racial and religious discrimination was simply wrong. When they decided to buy land to build a community, they also decided that the community should be a cooperative based on the Rochdale Principles of equality and non-discrimination. In their 1949 prospectus, the original members of the community stated, “But above all else we wanted a different type of community with a completely democratic character – no discrimination because of race, color, creed or politics.” By including this sentence in their description of their ideal community, they turned the prevailing sentiment of segregation and exclusivity on its head. This principled stance made them heroes to some and enemies to others, but it also made them pioneers in the movement for equal rights. The Village Creek historic district is listed on the National Register of Historic Places.
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